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Christopher Marks

Defaults are a powerful tool for encouraging beneficial behavior. It's time to progress from nudges designed to improve enrolment in inefficient systems to behaviorally designing systems in harmony with human nature.

"We can design public policies and (private) services that work with human nature and not against it. While nudges add a (thin) layer of human-friendliness, these behaviorally designed policies and services incorporate behavioral science knowledge in their very core."

The Nudge Is Not Enough! The Love Story Between Behavioral Science and Practical Applications |