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Christopher Marks

In deciding between hiring workers as independent contractors (1099) or employees (W2), Joe Hernandez recommends analysing what you want the end customer experience to be, whether or not product differentiation comes from the workers or the technology, and advises keeping the platform open and flexible for workers.

"How a company decides to classify the type of worker it needs to run its business is really driven by what unique value the company is delivering to its customer."

Three Tips For Worker Classification For The Next On-Demand Startup | TechCrunch